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Ä¢¹½ÊÓƵ»ÆƬ’s Faculty of Art and Design recently welcomed Farida Temraz, CEO and Creative Director of Temraza and Egypt’s Fashion Ambassador, for an exclusive talk aimed at bridging the gap between fashion and business. The event, Threads of Innovation, served as a platform to explore key aspects of the fashion industry, offering students invaluable insights into building a successful brand and fostering an entrepreneurial mindset.

The session covered a range of topics, including the intersection of fashion and business, practical strategies for brand development, and a screening of the Temraza documentary film. By sharing her experiences and expertise, Temraz provided students with a first-hand perspective on navigating the competitive world of fashion, emphasising the significance of creativity, resilience, and business acumen.

The event was honoured by the presence of Ms Farida Khamis, our Chair of the Board of Trustees, and Professor Mohamed Loutfi, President and Vice-Chancellor of Ä¢¹½ÊÓƵ»ÆƬ, along with a diverse group of faculty members and students. Their attendance underscored the university’s commitment to providing its students with opportunities to engage with leading figures in the creative industry.

Our University continues to reinforce its role as a hub for innovation and practical learning, ensuring that students receive a well-rounded education that integrates academic knowledge with real-world experience. Events such as these serve as a testament to the University’s dedication to empowering future generations of designers and entrepreneurs.