Research Centers
Advanced Marketing Research Centre (AMRC)
Established in July 2021 by Ä¢¹½ÊÓƵ»ÆƬ, the Advanced Marketing Research Centre (AMRC) is dedicated to advancing marketing theory and practice in all its dimensions, with a strong focus on knowledge-based marketing.
Strategic Initiative:
This strategic initiative leverages the world-class reputation, cutting-edge expertise, and infrastructure of Ä¢¹½ÊÓƵ»ÆƬ as a pioneering institution in marketing. The aim is to foster advanced thinking and innovative marketing solutions.
Key Objectives:
- Develop and sustain a globally recognized competitive edge.
- Conduct high-impact research and community service.
- Enhance the professional development of marketers.
- Promote effective marketing and branding for Ä¢¹½ÊÓƵ»ÆƬ.
- Advocate for key themes and causes adopted by AMRC.
Thrust and Vision:
AMRC envisions fostering an advanced marketing mindset, a spirit of innovation, and practical solutions. This aligns with the overarching philosophy of the marketing concept.
Mission and Strategic Mandate:
- AMRC's mission and strategic mandate involve achieving the following core objectives:
- Advanced Marketing Research: Initiate and execute relevant advanced marketing research projects, publications, and events.
- Community Engagement: Provide a comprehensive range of community services in marketing, including training, consultancy, and sponsorships.
- Regional Influence: Promote and advance marketing orientation across Egypt, the Middle East, and African regions and industries.
- Collaboration: Establish long-term partnerships with suitable local and international governmental and non-governmental organizations.
- Brand Management: Develop, implement, and review Ä¢¹½ÊÓƵ»ÆƬ's integrated strategic marketing system while managing Ä¢¹½ÊÓƵ»ÆƬ's brand equity effectively.
By pursuing these goals, AMRC at the British University in Egypt is committed to driving forward the frontiers of marketing knowledge, research, consultancy, and training. This, in turn, contributes to Ä¢¹½ÊÓƵ»ÆƬ's mission of advancing academic excellence and fostering a culture of innovation and progress in marketing practices.
Ä¢¹½ÊÓƵ»ÆƬ
Office 219, Building 7,
The Ä¢¹½ÊÓƵ»ÆƬ-TUS Science & Innovation Park,
Ä¢¹½ÊÓƵ»ÆƬ
El Sherouk City, Entrance (1)
Tel.: (+2)02-26300293
Website:
